A Guide to Selling National Geographic Magazines (Revised September 2026) Including Bound Volumes + Reprints (Bound and Individual)

[Melvin L. De Vilbiss]

Errata applied 1 October 2026, identified by Jim Weigl, Blue Box Auctions

Forward:

 

My original intention was to revise this guide every two or three years. Last published in 2018, I set out to make a 2020 revision only to realize I had only 5 new data points – definitely not worth the effort, as you’ll soon see. I started again on or about March 2021 and still had only a few more revisions, then discovered over and over again that life had other plans for my family and me. I’m trying to climb back into the saddle.

 

Referencing the term “data point” I am talking about the spreadsheet (explained below) I use to create this guide. Simply put, I track eBay sales (with some noted exceptions) for the first 298 National Geographic Magazine (NGM) issues (October 1888 through December 1917). I add to my spreadsheet the highest three sales per issue making room for any new qualifying additions. My spreadsheet has 894 data points.

 

I’ve used this spreadsheet to guide my purchases, both on and off eBay. I do not make any personal purchases that cost more than the average of that particular issue in my spreadsheet. This strategy has served me well and allowed me to communicate effectively while completing my collection of originals.

 

Back in 2010, I chose to use my spreadsheet to assist other potential buyers of the NGM. I point out that this guide uses “annual” averages, not “issue” averages. Annual averages alone require a great deal of computation. To provide a guideline for each of the 298 issues would be overwhelming. I believe a beginning collector will find this guide very informative, and that a dedicated collector will also find it useful.

 

Though I took a hiatus since 2018, and beg your understanding for this, I continued to collect information for my spreadsheet by making pencil corrections to it. I recently completed the update and am now sitting down to bring this recently revised guide to you.

 

Even though it has been eight years, I still only had 140 new data points. This represents only a 16% correction, or roughly 17.5 updates per year. As you will see, there were still eight years of NGM publications in my spreadsheet that had no updates whatsoever over the last eight years. The greatest preponderance of updates was 62, for the years 1898 through 1902; and 54, for the years 1903 through 1907.

 

 

Background:

 

It is generally accepted for a book to be considered rare, there had to be fewer than 1000 copies printed and to be considered scarce, fewer than 10,000 copies printed.

 

For this guide I collect sales data, price and quality, for each NGM sold on eBay as described above. I include some non-eBay sales and recently auctions of NGMs, such as Blue Box Auctions, that I’ve been made aware of for some of the rarest NGMs. I also provide sales data for bound volumes and a summary of reprint sales, both bound and individual.

 

This historical data, combined with quantity published and a quality definition of Very Good (VG) should give the reader a basic understanding of the value for items being sold or purchased.

 

I’ve been collecting data since December 2008; this is my eighth revision since 2010.

 

My plan is to conduct revisions when a minimum of 100 updates accumulate, so, no schedule per se.

 

I have proposed a grading scheme for the NGM (the one I use) and offer it to any who would like a copy; I also have additional supporting documentation, primarily in the form of inventories.

 

I am a collector and though from time to time I’ll attempt to sell or trade extras in my inventory, I am not a dealer of NGMs.

 

I will be happy to answer any questions you may have about collecting or selling National Geographic Magazines (NGMs). Feel free to contact me through this forum or the Facebook page National Geographic Publication Collectors Corner at any time.

 

So, let’s get started!

 

Estate Sales (this section borrowed with permission from Dale Murphy - Dec 2010):

 

Having spent some significant part of a lifetime collecting the items, how does one later realize their true market value? Leaving them to one's estate is fine, but it is very unlikely that the inheritor of the estate will know the true worth of the collection. This leads many collectors to the situation you may now face.

 

But how do you sell such a collection? There are several options:

 

1. Sell it off piecemeal. Here, eBay seems the best option to get to an international market but it is a potentially long and tedious process (years perhaps). It is difficult to know what you'd get. Many people buy on eBay expecting a bargain. You'll probably realize full value for the rarest items, but you must be judicious in the timing - for example, never sell something of real value during holiday seasons or at odd times of the day.
2. Sell it as a whole to another collector. If you can find such a buyer, this is the ideal option. Unfortunately, this is also the least likely option. Experienced collectors will have already accrued their own substantial collections and will have the majority of what you want to sell. They will want to cherry-pick your collection. There will not be many inexperienced collectors who could afford to buy a complete collection or fully appreciate the true value of such a collection, but you never know.
3. Sell it to a dealer. This is usually what happens with estate sales. Dealers need to make their own profit on such a deal and have their own substantial overheads. Most will probably offer you 10% to 30% of what the collection would be worth. But they will take the entire collection off your hands.
4. Sell it on commission through a dealer. Not all dealers do this. If they do, their commission will vary, but 10% to 20% of the sale price would be the normal range. This could also take a long time to sell off the whole collection (1 to 2 years), but at least you don't have the personal hassle. This may be the best path to realize the best returns as dealers personally know most of the "serious" collectors.
5. Put the whole collection up for auction through a reputable international auction house that deals with rarities.

 

Quantity + Quality = Demand, which yields “Value”:

 

It’s the old story of supply and demand. The fewer of an item that people want the greater the demand, hence the greater the value (or cost) for the people who want it. Recall the numbers for rare and scarce mentioned above while reviewing the Quantity information below.

 

Quantity:

 

The first National Geographic Magazine was published October 1888. This first year began with 165 members. The second year ended with 228 members. The Society generally published only a few extra magazines above the membership numbers, thus the rarity of the first eight years of publications known as the “red brick” issues.

By 1896 more than 1,200 copies per issue were published each month.

By 1905 more than 10,000 copies per issue were published each month beginning with the April issue.

By 1914 more than 285,000 copies per issue were published each month.

By 1925 more than 990,000 copies per issue were published each month.

1940 - 1.1 million

1950 - 1.9 million

1960 - 2.5 million

1970 - 6.8 million

1980 - 10 million +

 

Note: It may be of interest to the reader that NGM subscriptions dipped below the 5 million mark in the early 2000’s due in part to the “digital” world. Subscriptions for the paper product are nearer 2 million at present.

 

There is most often an inverse correlation between quantity published and demand, i.e. the more published - the less the demand, but “quality” also influences the final demand.

 

Quality:

 

Generally speaking, good quality magazines are relatively easy to come by beginning with 1920, moderately difficult from 1907 to 1919, and increasingly difficult (and costly) as you slip back in years earlier than 1907.

 

There are some anomalies, e.g. 1904 issues are much more difficult to find, especially in good condition, than several of the earlier years.

 

I like to use Very Good (VG) as a benchmark {there exists no official grading standard for NG magazines though I am trying to address this with my Grading Guide} and would describe this quality as: 

 

"There can be minor soiling, creasing (two minor tears) with moderate surface wear on the cover with moderate reflectivity and fading. The spine must be intact and complete, all material present, with moderate tears acceptable. Interior pages may have minor soiling and discoloration - but otherwise must be complete with all pages present (to include advertising)." 

 

VG is my benchmark but there exists an entire range of quality assessments that loosely follow “comic book” appraisals and include Damaged, Poor, Fair, Good, Very Good, Fine, Very Fine, Near Mint and Mint.

 

Remember, there is presently no official grading standard for NGMs. I have “relearned” this fact many times while purchasing online. You must be very specific with your listing description when selling or specific with your questions when buying or you will have difficulty with your transactions. Do your research!

 

When you consider the number of NGMs issued over nearly 140 years of publication you can see how involved collecting becomes with the need to evaluate each individual magazine’s quality. 

 

Quantity + Quality = Demand. So, what is its value?

 

Value:

 

Generally speaking, I have found the following decades (per issue) in the VG condition described above sell for (sliding scale downward as you reach the end of the decade) *:

 

1910 - $35 (with war years sometimes asking more)

1920 - $15

1930 - $10

1940 - $7.50 (with war years sometimes asking more)

1950 - $5

1960 - $2

1970 - $1

 

*An interesting note is that this price listing from the 1910s through 1970s, first calculated by me in 2010, remains consistent to this date, sixteen years hence. The price mark barely moves each year. There are always exceptions, but if you watch sales long enough, you’ll observe they will average within the stats listed above. The vast majority of value in any NGM collection resides within the 1888 through 1909 publications.

 

Missing covers, except for the first 20 years or so, make the magazine nearly worthless whereas a magazine in better condition than the VG described above, even marginally so, may enhance the value immensely.

 

Go to eBay and do a search for “National Geographic Magazine.” You’ll find upwards of 70 thousand items listed. Back in 2010, on average, this search would yield just 20 thousand items. Where do your items fit in the scheme of things?

 

Buying or selling on eBay can have unseen hazards for the uninitiated but a cautious and determined approach for either selling or buying has its rewards.

 

I've seen a Jan 1921 go for $50 with the picture supplement included. I've seen Aug 1914 with map supplement go for over $100. But I've also seen a Fine August 1905 with map supplement go for $27. It’s all in the timing.

 

I’ve recorded a validated first issue, October 1888, selling for just over $6,000. I’ve also recorded this same issue selling for $1000.00. A book dealer would have probably demanded $10,000. I’ve recorded an entire bound first two volumes, the first 9 issues complete with covers and maps, selling for just over $20,000. I’ve recorded a complete bound set of originals without covers (better described in the bound section below), Volumes 1 through 58 selling for $21,000. A book dealer would have asked twice these amounts.

 

Generally speaking, a book dealer will offer you far less to purchase your item than you can sell it for on eBay. He will also charge you far more than a like item you can purchase from eBay. Please keep in mind that dealers are in the business to make money.

 

Recorded eBay Sales:

 

1888-1907

 

Since February 2009, I’ve maintained a spreadsheet on eBay sales for the first 18 volumes, twenty years of NGMs. I have captured the “highest” three sales per issue per year (discarding lower priced sales). This spreadsheet allows me to average both the issue (month) and the entire year to develop a high-water mark for “my” purchases. Please note there exist many subtleties/variables too numerous to outline in this guide that may alter any given issue’s value.

 

Here are the eBay “high-three” yearly averages for the first 20 years of NG magazines:

 

            As of September 2026                                    Change per issue from the Jan 2018 revision of this guide

1888 - $5,670.22 (only one issue published)             ($0.00) no sales qualified for top 3

1889 - $5326.67#*                                                      (+$3,573.34)

1890 - $2,431.43*                                                       (+905.60)

1891 - $692.80*                                                          (+$92.47)

1892 - $2,345.16*                                                       (+$502.91)

1893 - $969.75*                                                          (-$11.66)**

1894 - $482.50*                                                          (+$62.83)

1895 - $410.40*                                                          (+$56.62)

1896 - $259.54                                                            (+$20.88)

1897 - $230.33                                                            (+$12.98)

1898 - $309.51*                                                          (+$15.02)

1899 - $439.47                                                            (+$29.68)

1900 - $278.69                                                            (+$63.00)

1901 - $252.28                                                            (+$35.64)

1902 - $239.57                                                            (+$21.70) Feb thru Dec only

            $2,006.00*                                                      new line just for Jan and the rarest NGM map suppls

1903 - $250.76                                                            (+$31.70)

1904 - $255.31                                                            (+$27.00)

1905 - $170.90                                                            (+$37.44)

1906 - $107.47                                                            (+$23.24)

1907 - $75.99                                                              (+$13.29)

 

# The first and second observed sale of an individual Volume 1, No. 4, each for $10,000.00. Also observed, the sale of an individual Volume 1, No. 2, for $7,500.00.

 

*Includes non-eBay sales of rare issues.

 

**A vacant data point was filled that reduced the annual average. There are seven issues remaining, 1889 through 1894, that are still not entirely populated with three sales. This has been since December 2008!

 

Comment: My observations indicate sales continue to be sluggish. Yes, averages have crept up, as to be expected. This does not show, however, the innumerable sales that do not break into the top three on my spreadsheet. Only 140 adjustments to my spreadsheet with 894 data points over 8 years is truly a sluggish market.

 

1908-1917

 

In August 2012, I expanded my data collection of eBay sales to include the years 1908 through 1917 inclusive. As with the previous data collection I maintain “only” the highest three sales, discarding any lower sales data.

 

            As of September 2026                                    Change per issue from the Jan 2018 revision of this guide

1908 – $54.02                                                             (+$3.75) only two inputs in 8 years

1909 - $50.01                                                              (+$2.93) only three inputs in 8 years

1910 – $34.98                                                             no additions in 8 years

+1911 - $37.02                                                           no additions

1912 - $35.59                                                              no additions

*1913 - $68.83                                                            no additions (with April + supplement included)

           - $34.11                                                            no additions (with April + supplement stripped out)

1914 - $29.17                                                              no additions

1915 - $24.69                                                              no additions

1916 - $21.54                                                              no additions

1917 - $17.60                                                              no additions

 

+ Supplements for this year are difficult to find.

 

*A Good April 1913, with map supplement, has become hard to find. The average for the top 3 sales “just” for this month with supplement remained at $450.65, i.e. no sales broke into the top 3 for this issue for the twelfth year in a row.

 

Note: I stress, for the past eight years there were only 5 additions out of 357 possible entries to my top 3 eBay sales for the years 1908 through 1917 inclusive.

 

Supplemental Data:

 

In response to several inquiries as to why the April 1913 issue has become so costly as well as inquiries as to why it is difficult to find Very Good copies of the early to mid-teen years, I submit the following discussion.

 

Because of its size the April 1913 issue is very difficult to find with an intact binding. The binding is usually missing considerable material and is severely cracked and torn. Collectors generally look first to the binding. If it is completely intact (small tears are acceptable as long as all the material is present) then the issue has the "possibility" of being Very Good (VG) in assessment. No matter how good the rest of the issue is, without an intact binding, it can be assessed no better than Good (G).

This issue has a much sought after pictorial that was quite often cut out of the magazine, thus making a complete issue (with supplement) the more difficult to find.

A more subjective reason for its scarcity comes with an understanding of what happened back in the early 1960's when the NGS reprinted the first 20 years of the National Geographic Magazine. Until that event, most collectors were content with starting their collection around 1920 (because the earlier issues were just too difficult and costly to obtain). After the NGS published the reprints, a complete collection (with reprints, of course) was now within the grasp of the average collector. (Continued below after we sidestep to a “Reprint” discussion.)

Total Number of Reprints Published by the National Geographic Society (NGS)

 

In a letter dated July 13, 1989, signed by Eugenia M. Ryan, Research Correspondence for the NGS, a copy of which was posted on the National Geographic Collector’s Corner forum by Mr. Jeffry Persons on 9 March 2015, the following 1964 reprint production is summarized:

 

                                                            Individual Issues                     Bound Volumes

Volumes 1-8 (1888 – 1897)               1,400 copies per issue            1,600  

                                                +2,000 additional Volume 1, No. 1

                                    +1,000 additional Vol. 1, No.1 reprinted in 1975 (special identifier printed within)

 

Volumes 9-18 (1898 – 1907)             500 copies per issue               1,500

 

Supplemental Data (continued):

 

Back to the question - what has the reprint production got to do with the April 1913 issue?

 

It wasn't until 1914 that publication reached 250K per issue. Not only was production low preceding 1914, near 100K, the raw materials shortage of the war years (WWI) destroyed many paper products. For those collectors now interested in completing their collections after the 1964 reprints were published, the 1908 through 1914's (especially in VG) instantly became difficult to find.

 

Putting all of this together you should see why a VG copy of April 1913 is in high demand.

 

My advice for collectors trying to expand back into the years 1908-1919 is “take what you can find when it becomes available” then search for improvements/upgrades to your collection that may trickle along, they always do.

 

Bound Volume Sales:

 

I have been asked many times over the years for information regarding the value of bound volumes. There are too many variables for me to describe here such as type of binding, i.e. leather, half-leather, buckram, cloth, etc. and the condition of each. Most of these variables would be considered subjective, i.e. unique to the eye of the beholder.

 

There are some “content” criteria, however, that are fairly standard “objective” variables for determining value. What is strange about these criteria is the least common practice of binding NGM’s in the past has proven to be the most sought after format of binding in the present. That is, volumes bound with covers and ads tend to be more valuable than volumes with these items stripped out (which was the most common practice) such that the numerical sequence of pages forms a standard book format. Here are the (usual) formats from most to least valuable:

 

Format           Includes (all volume issues in numerical sequence) plus the following

 

      1a.                   Covers, ads, supplements each bound within their issue; volume title page, contents listing, and index

      1b.                   (Covers and ads stripped from each issue but included in sequence in the back of the bound volume), supplements, volume title page, contents listing, and index

2. Supplements, volume title page, contents listing, and index (no covers/ads – most common practice)
3. Supplements, volume title page and contents listing
4. Supplements only
5. Missing supplements (with or without volume title page, contents listing, and index)

 

From the beginning of my data collection in 2008 I have maintained data on “the highest two” bound volume sales from 1888 through 1914. In August 2012 I began collecting data on the years 1915 through 1917.

 

Please review the notes below the table as my collection criteria can be a bit confusing, especially where it applies to ½ year of bound issues:

 

Volume           Sale 1              Date                Sale 2              Date

   1                   $20,155.00      *                      none

   2                      “                                           $8,400.00++    4/6/12

   3                   $13,201.00      *                      $5,500.00++    4/6/12

   4                     “                                            $5,000.00++    8/18/11

   5                   $2,550.00        *                      $1,020.00++    4/6/12

   6                     “                                            $1,530.00++    4/6/12

   7                   $1,050.00        **                    $796.00+         6/22/22

   8                   $1,044.00        **                    $522.00           *

   9                   $1,245.00        **                    $670.00+         ?/?/26

  10                  $3,075.00        **                    $1,025.00        *

  11                  $662.00           **                    $489.00++      12/30/18

  12                  $900.00++      1/2/20              $490.00++      12/30/18

  13                  $4,924.00        **                    $912.00           *

  14                  $600.00+        6/22/23             $450.00++      12/30/18

  15                  $481.00           *                      $449.00++      12/30/18

  16                  $389.00++      3/21/18            $383.96 frt cvrs 2/06/21

  17                  $474.95 frt cvrs 6/23/21            $399.00++      3/21/18

  18                  $389.00++       3/21/18           $299.96 frt cvrs  2/06/21

  19                  $356.00++       6/15/17            $150.00++       3/20/13

  20                  $319.16 frt cvrs 8/10/20            $110.00+         2/22/14

  21                  $69.00 Jan-Jun 1/11/14            $134.99++       5/9/26

  22                  $75.00 Jan-Jun 8/20/20            $143.99+         5/9/26

  23      #          $119.96           8/5/20              $94.99             11/13/12

  24                  $199.99Jan-Jun 11/27/16         $175.00Jan-May11/16/17

  25                  $70.00             8/16/14            $59.00             10/04/20

  26                  ##                                            ##

  27                  $95.00             12/17/13          $50.00             5/13/13

  28                  ##                                            $50.00             “

  29                  ##                                            $55.00++         11/07/17

  30                  $65.00             11/15/17          $55.00++         11/07/17

  31                  $49.95             4/11/14            $43.98             8/09/20

  32                  ##                                            $43.98             “

 

* The auction of 1/18/10 was the most complete set of high-quality bound volumes I’ve observed. This auction included volumes 1 through 22 formatted as 1a or 1b above. Volumes 1 & 2; 3 & 4; 5 & 6 were each bound as one book. The winner of all three books (the first six volumes) subsequently de bound all three books and restored each individual issue (all 36 red brick issues).

 

** The winner of these volumes during the 1/18/10 auction subsequently resold these volumes (non-eBay sale) at the price shown.

 

+ Sold under format 2 above.

 

++ Sold under format 1a or 1b above but was not part of the 1/18/10 auction.

 

# With one noted exception, Volumes 29/30, there have been no sales observed that qualify for the highest two eBay sales under format 1a or 1b after this volume.

 

## I collect volume data by year even if the year had two published volumes as with 1914 through 1917. If a six-month sale was sold that, multiplied by 2 (representing 12 issues), was greater than a full year sale listed in my data – I substituted the new sales data as a theoretical full year.

 

TIMING!

 

A set of bound volumes from 1912 – 1965 sold for $125.00 on 10 October 2016.

 

A complete “mixed set” bound in Albrecht Globe sold for $8,000.00 on 08/25/22. Volumes 1 and 2 were bound reprints; Volumes 3 through 138 were bound originals; from 1971 (Volume 139) to 2022 were individual issues in NGS leather slip cases.

 

Reprint Sales (individual and bound volumes):

 

I have generally NOT maintained records for reprint sales. However, I have recorded large block sales of individual issues, complete bound (1888-1907) volume sets and unique sales. Below is a sampling.

 

Individual Reprints

 

A complete set of lose “Red Brick” reprints (first 36 issues) sold for $1,285.36 on 6 April 2014.

 

The first ten volumes of individual reprints were privately bound in Airplane leather binding and sold for $405 on 11 January 2013. (Note: This is an indicator that binding actually reduces the value of individual issues.)

 

54 out of a possible 167 reprints from 1893 to 1909 (with one 1908 and all 1909 originals) sold for $551.51 on 22 May 2015.

 

45 loose reprints from 1889-1905 sold for $308.00 on 18 Feb 2016.

 

Volumes 1 – 4 individual reprints, sold for $200.00 on 16 August 2021.

 

A complete set, 1888 – 1907 of individual reprints, sold for $4,503.77 on 29 January 2022.

 

A complete set of individual reprints, 1888 – 1907, sold for $5,500.00 on 29 July 2023.

 

Volumes VII – XVIII (7-18), sold in two lots for a total of $810.00 on 2 April 2026 at a Blue Box Auction.

 

1922 Reprints

 

Volume I, No’s 2 & 4, 1922 reprints are rare, i.e. only 1,000 were produced. Until 2013, these issues in VG condition generally brought over $150 each. Since 2013 these issues have been selling in the $20 range either because the seller has grown weary of listing over and over again, or the seller truly doesn’t understand the real value of these reprints.

 

There is, unfortunately, an example of seller fraud perpetrated on a single unsuspecting buyer. Listed as an original, one of each Volume I, No 2 & 4 1922 reprints, were auctioned at $1,125.00 apiece. This is not even close to the value of an original (an original Vol. 1, No 4 sold for $10,000.00 on eBay), and about ten times the value of the 1922 reprints. Another collector and I (as I discovered a year or so later) both tried to convince the seller to correct his listing error to no avail. We both sent multiple messages to him and even tried to get eBay to intervene on the buyer’s behalf. The sale went through in spite of our efforts.

 

Know what you’re buying! Do your homework!

 

Bound Reprints

 

I’ll list a few data points I’ve collected over the years (far from being comprehensive).

 

Unless specified, these sets were complete (1888-1907) with all supplements (check out the timing!):

 

$2,000.00        ?? June 2009

$3,999.00        26 July 2011

$1,075.00        4 December 2011

$1,101.00        14 May 2014

$1,700.00        5 October 2014

$1,200.00        20 February 2015 (+ bound Vols. 1908 – 1917)

$1,000.00        14 March 2015

$534.03           7 December 2015

$527.50           26 June 2016

$895.00           10 April 2016

$2,499.99        2 Aug 2017

$799.99           31 Jan 2018

$800.00           7 Dec 2018

$1,500.00        18 April 2019

$600.00           31 Oct 2020 (Library set)

$777.77           11 Jan 2024 (Vols 1-8)

 

 

Conclusion:

 

It’s all in the timing! I can’t say this often enough.

 

If you have the patience and the time, and are reasonable, you can buy and sell at your price. If you’re in a hurry and need to sell or buy today you are more than likely NOT going to get what you want OR you are going to pay a premium.

 

I hope this helps! Good luck with your collections whether you're buying or selling!

 

Mel

 

Melvin L. De Vilbiss

[Scott T. Shier]

Nice to "see you back" here with a stellar update Mel. I know it's a lot of work and tedious & dedicated minutiae. 

You, like Tom, bring such substance to us in your postings . . . 

[Melvin L. De Vilbiss]

I have been politely advised that something is off with my numbers.

Indeed, there is a math error as it appears I added an additional year into my "issue" calculation.

Truth be told, I record data for the first 298 issues, not 310. This means I have a total of 894 data points, not 930. This also means the total number of corrections over the last eight years represents a 16% correction, not 15% correction.

Once before I let a small error fly under the radar until Tom Wilson pointed it out to me. This latest error was pointed out to me by Jim Weigl, Blue Box Auction. I sincerely appreciate those who take the time to crunch the numbers and identify even the smallest error as my objective is always to state the most accurate information I can produce.

I will attempt to edit my guide, and if all else fails, I will publish a complete update.

Thank you again, for those who take the time to validate my research. It makes us all better at collecting.

Kindest Regards,

Mel

P.S. Little things like this make me appreciate immensely the effort of the greats, such as Edward Buxbaum, Roger Nathan, and Don Smith. I truly don't know how they did it!