National Geographic's Collectors Corner
Advertising in The National Geographic (Magazine)
~ MENTION THE GEOGRAPHIC -- IT IDENTIFIES YOU ~
A place to discuss and post classic and modern Ads on any product or service found in The National Geographic Magazine, and welcome...
Fellow 'Corner member Philip Riviere suggested that there be an Ads (advertising) Group. As many collector's and others know, the vintage ads found in National Geographic Magazine over the years are classic, and truly a time capsule of days gone by.
It it noteworthy that there is an entire breed of enthusiasts-collectors (often non-Nat Geo 'o-philes) who revere, obtain, and collate NGM ads as a stand-alone hobby. They will buy or take NGM's simply to remove the ads for their general collections of myriad advertising materials.
Especially nostalgic for many --akin to a Norman Rockwell type of sentiment-- are the old Coca-Cola ads, and also in particular the automobile ads for Ford, Packard, GM, Chrysler, etc.
~ Scott S.
** I'm wondering if this group will also need to be inclusive of advertising topics in general, as pertains to the Society at-large, the Channel(s), as well as more contemporary marketing aspects. **
A Unique Back Cover Advertisement Variant
A Unique Back Cover Advertisement Variant
On the back cover of the February 1984 National Geographic Magazine there is a variant in the advertisement. Most issues contain an advertisement for Canon Cameras while the rarer variant is an ad that Nathan described as the first ever Liquor advertisement in the magazine.
Photo by Jeff Persons
As can be seen in the next photo there is no difference to the front cover of this issue.
Photo by Jeff Persons
The final photo shows the spines of the two variants. Specifically, the rarer variant has a sticker across it stating that it is the Atlantic Edition. I don't know what that means (I live in Baltimore and my copy is the Canon ad).
Photo by Jeff Persons
I'd like to thank Jeff Persons for providing the photos and information about this variant.
Tom Wilson
George Thomas Wilson
Stephen Zamarin posted this to the Group bulletin board instead of this discussion:
Comment by stephen zamarin 20 hours ago
The February 1984 back cover with Campari was probably an overseas edition meant for Great Britain and Continental Europe. I have Several Geographics from 1983 that came from overseas that have Campari ads on the backcover as well as at least one in the inside of the magazine. National Geographic overseas copies have radically different advertising pages than what United States issues have. The Geographic had been doing this at least since 1971.
Also, I forgot to mention that Jeff Person stated that this "Atlantic Edition" has several addition ads in the front of the magazine. This also hints that this wasn't the US/Canada version.
Nov 21, 2018